Datenschutz – Sichere und transparente Datenverarbeitung

Privacy Policy

The person responsible for data processing is:
Christoph Pfeil
Arndtstrasse 22
Hamburg

Email: christoph.pfeil@elb-fuchs.de

We are delighted that you are interested in our online shop. The protection of your privacy is very important to us. Below we will provide you with detailed information about how we handle your data.

1. Access data and hosting

You can visit our websites without providing any personal information. Every time you access a website, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and improving our offering. This serves to protect our legitimate interests in a correct presentation of our offering in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR, which prevail in the context of a balancing of interests.

Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined an adequate level of data protection: USA

The adequacy decision for the USA serves as the basis for the transfer to third countries, provided that the respective service provider is certified. Certification is available.

2. Data processing for contract processing and contact

2.1 Data processing for contract execution

For the purpose of contract processing (including inquiries regarding and processing of any existing warranty and performance claims as well as any statutory updating obligations) in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR, we collect personal data if you voluntarily provide it to us as part of your order. Mandatory fields are marked as such because in these cases we absolutely need the data to process the contract and we cannot send the order without it. Which data is collected can be seen from the respective input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After the contract has been fully processed, your data will be restricted for further processing and deleted after expiry of the tax and commercial retention periods in accordance with Art. 6 Paragraph 1 Clause 1 Letter c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

Merchandise management system

We use merchandise management systems from external service providers to process orders and contracts. Our service providers work for us as part of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this data protection declaration.

2.2 Customer account

If you have given your consent to this in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account and to store your data for further future orders on our website. Your customer account can be deleted at any time and can be done either by sending a message to the contact option described in this data protection declaration or via a function provided for this purpose in the customer account. After your customer account has been deleted, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

2.3 Contact

As part of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR if you voluntarily provide this data to us when contacting us (e.g. via contact form, live chat tool or email). Mandatory fields are marked as such because in these cases we absolutely need the data to process your contact. Which data is collected can be seen from the respective input forms. Once your inquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

3. Data processing for the purpose of shipping

In order to fulfill the contract in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR, we will pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent to do so during or after your order, we will pass on your email address to the selected shipping service provider in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR so that they can contact you before delivery for the purpose of notifying or coordinating the delivery.
Consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this purpose unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

DHL Parcel GmbH
Sträßchensweg 10
53113 Bonn
Germany

Amazon Fulfillment Germany - Amazon EU S.à rl - Service for multi-channel fulfillment
Theodor-Heuss-Allee 112
60486 Frankfurt am Main
Germany

4. Data processing for payment processing

When processing payments in our online shop, we work with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the payment method selected, we pass on the data required to process the payment transaction to our technical service providers who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves to fulfill the contract in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR. In some cases, the payment service providers collect the data required to process the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact options described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimising our payment processes

If necessary, we will provide our service providers with additional data, which they will use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and optimizing our payment processes (e.g. invoicing, processing disputed payments, accounting support). In accordance with Art. 6 (1) sentence 1 lit. f GDPR, this serves to protect our legitimate interests in protecting ourselves against fraud and in efficient payment management, which prevail within the framework of a balancing of interests.

5. Advertising by email

5.1 E-mail newsletter with registration

If you subscribe to our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR. You can unsubscribe from the newsletter at any time and can do so either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

5.2 Newsletter dispatch

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.

6. Cookies and other technologies

General information

In order to make visiting our website more attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically saved on your device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (persistent cookies).

Protecting privacy on end devices
When you use our online service, we use technologies that are absolutely necessary to provide the telemedia service you have expressly requested. The storage of information in your device or access to information that is already stored in your device does not require your consent.

For functions that are not absolutely necessary, the storage of information on your device or access to information that is already stored on your device requires your consent. We would like to point out that if you do not give your consent, parts of the website may not be fully usable. Any consent you may have given will remain in effect until you adjust or reset the relevant settings on your device.

Any downstream data processing through cookies and other technologies

We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process IP addresses, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart). In the context of a balancing of interests, this serves the overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Para. 1 Clause 1 Letter f of GDPR.

We also use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this data protection declaration.

Cookie settings

You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of technologies in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, you can revoke your consent at any time by sending a message to the contact option described in the data protection declaration.

7. Use of cookies and other technologies

We use the following cookies and other third-party technologies on our website. Unless otherwise stated for the individual technologies, this is done on the basis of your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR. Once the purpose no longer applies and we no longer use the respective technology, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. You can find more information about your options for revoking your consent in the "Cookies and other technologies" section. You can find more information, including the basis of our cooperation with the individual providers, for the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

Use of Google services

We use the technologies presented below from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's privacy policy .

Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has determined that there is an adequate level of data protection.

Our service providers are located and/or use servers in countries outside the EU and EEA. There is no adequacy decision from the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address will be stored on a server located in the EU to derive location data and then immediately deleted before the traffic is forwarded to other Google servers for processing. The data processing is carried out on the basis of an agreement on order processing by Google.

For the purpose of optimizing the marketing of our website, we have activated the data sharing settings for "Google products and services" . This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. The data sharing with Google as part of these data sharing settings is based on an additional agreement between the responsible parties. We have no influence on the subsequent data processing by Google.

For the purpose of optimised marketing of our website, we use the so-called user ID function . Using this function, we can assign a unique, permanent ID to your interaction data from one or more sessions on our online presence and thus analyse your user behaviour across devices and sessions.

For web analysis and advertising purposes, the extension function of Google Analytics, the so-called DoubleClick cookie, enables recognition of your browser when you visit other websites. Google will use this information to compile reports on website activities and to provide other services related to website usage.

If you do not give us your consent to use Google Analytics in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, no cookies will be stored on your device or read. The data processing described in the previous paragraphs will not take place. In order to close gaps in web analysis through behavior and conversion modeling, pings with data (user agent, information on your consent behavior, screen resolution, IP address) are sent to Google.

Google AdSense

Our website markets space for third-party ads via Google AdSense. These ads are displayed to you at various points on this website. The so-called DoubleClick cookie enables the display of interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and automatically assigning a pseudonymous user ID, which is used to determine interests based on visits to this and other websites.

Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google remarketing cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) and using a pseudonymous cookie ID and based on the pages you visit. Any further data processing only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you have accessed our website via a Google Ads ad. Cookies may be used for this purpose and data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as visiting a website or registering for a newsletter) may be collected, from which usage profiles are created using pseudonyms.

If you do not give us your consent to use Google Ads in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, no cookies will be stored on or read from your device. The data processing described in the previous paragraphs will not take place. In order to close gaps in web analysis through behavior and conversion modeling, pings with data (user agent, information on your consent behavior, screen resolution, IP address, page URL, information on ad clicks in URL parameters) are sent to Google. Your IP address is used to derive the IP country.

8. Contact options and your rights

8.1 Your rights

As a data subject, you have the following rights:

pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
pursuant to Art. 16 GDPR, you have the right to immediately request the rectification of inaccurate or completion of your personal data stored by us;
pursuant to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing
pursuant to Art. 18 GDPR, you have the right to request the restriction of the processing of your personal data, insofar as
pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;
pursuant to Art. 77 GDPR, you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or of our company headquarters.

Right of objection

If we process personal data as described above to protect our legitimate interests, which predominate in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object if there are reasons arising from your particular situation.

After exercising your right of objection, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing is carried out for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.

8.2 Contact options

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data, as well as revocation of consent granted or objection to a specific use of data, please contact us directly using the contact details in our legal notice.

Data protection